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Idea from Andrew Sanders

Andrew Sanders

Title

What are Insurers doing about improving CX and why should it matter

Summary

The financial services industry has been criticized for its lack of agility and inventiveness in the wake of digital disruption. It has been suggested that digital teams at Insurers / Insurance companies can improve the digital research and buying experience for prospects, by looking at the strategies and tactics digital teams in other industries have been using to succeed, especially in Retail.

Author

Andrew Sanders