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Did You Give Up on Content Marketing Too Soon?
From the ABM waste blog, we know that marketers are struggling to succeed with inbound or content marketing on their own. While we talked about the complex marketing stack as a cause for their struggles, another is a simple lack of patience. In this post, we'll offer a reality check on content marketing, ultimately concluding that a publisher/TechTarget partnership is the more effective approach for companies struggling to gain traction with their own content.