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Marketing vs. Sales--How an Account-Based Approach Bring the Two Together
The typical gap between sales and marketing is well-documented. And yet, most companies still haven't found a solution to bring the two together. However, as account-based marketing increasingly becomes the biggest trend in marketing, sales departments are also undergoing a shift toward account-based strategies. In this post, we'll discuss how a like-minded approach to account-based marketing and selling can push the two departments to work together for more effective results.