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Idea from Joe Michalowski

Joe Michalowski

Title

Marketing vs. Sales--How an Account-Based Approach Bring the Two Together

Summary

The typical gap between sales and marketing is well-documented. And yet, most companies still haven't found a solution to bring the two together. However, as account-based marketing increasingly becomes the biggest trend in marketing, sales departments are also undergoing a shift toward account-based strategies. In this post, we'll discuss how a like-minded approach to account-based marketing and selling can push the two departments to work together for more effective results.

Author

Joe Michalowski

Links

  • http://blog.hubspot.com/sales/the-importance-of-sales-operations-in-account-based-sales-and-marketing#sm.0001xtnbj7nzjejty462l3erlw5tt