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Idea from Andrew Sanders

Andrew Sanders

Title

Artificial Intelligence—The Next Wave in CRM?

Summary

It is difficult to predict which opportunities will turn into deals—and humans are notoriously bad at prediction in any event. A new wave of startups aims to change this by using predictive scoring—applying insights from machine learning to lead sales teams to more likely prospects. How does this work—and will these artificial insights spread to other SaaS technologies?

Author

Andrew Sanders