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Purchase Intent Data in Action: Maintaining Market Strength and Customer Loyalty Between Sales
Purchase intent data can be used between sales touchpoints--in both existing customer relationships and account-based outreach--to increase affinity and strengthen overall market presence. This blog post will discuss 2 ways: 1) Matching personalized content to the “ideal” customer experience, based on data you already have; 2) Creating and executing a content strategy that anticipates buyer journey flow.