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The Simple Power of A/B Testing
This piece would detail the fundamental power of A/B testing in email and marketing campaigns - the idea that you can craft two radically different messages, put them in front of baseline audiences, and get valuable data about what engages readers the most. Through an iterative process, A/B allows what marketers used to dream of doing - getting "proof" that people liked their messages (i.e. AMC's "Mad Men" which we could use in the article)