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Idea from S. Justin Stoltzfus

S. Justin Stoltzfus

Title

Don't Be Afraid to Think Outside the Box

Summary

Intro: marketers now have a panoply of tech tools and ways to automate sales intelligence - but they sometimes forget about old-fashioned creativity. A. moving messaging away from product specs and toward an original creative idea can draw readers B. building more interactive venues can increase customer engagement C. using public event spaces and word of mouth can rival technical digital marketing

Author

S. Justin Stoltzfus

Keywords

  • marketing
  • creative
  • content
  • digital sales