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Idea from S. Justin Stoltzfus

S. Justin Stoltzfus

Title

Improving "Audience Quality": Why Some Metrics May Not Show True Brand Awareness Levels

Summary

Intro: companies have tried to measure the size of their audience by digital impressions. But some of this traffic is low-quality or illegitimate, and that skews results. A. outlining some of the pitfalls (bots, etc.) B. proposing a long game: quality content, interactive web features, eliciting real feedback from human customers - and doing in-depth analysis on audience quality

Author

S. Justin Stoltzfus

Keywords

  • brand awareness
  • story
  • brand
  • audience
  • quality
  • Links

  • http://www.smartinsights.com/online-brand-strategy/brand-development/brand-awareness-still-option/