nDash.com is a content creation platform that provides brands and agencies with access to the world's top freelance writers.
Improving "Audience Quality": Why Some Metrics May Not Show True Brand Awareness Levels
Intro: companies have tried to measure the size of their audience by digital impressions. But some of this traffic is low-quality or illegitimate, and that skews results. A. outlining some of the pitfalls (bots, etc.) B. proposing a long game: quality content, interactive web features, eliciting real feedback from human customers - and doing in-depth analysis on audience quality