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Idea from Bridget Manley

Bridget Manley


Marketing blog post: 5 reasons to include a journalism pro on your marketing team


This blog post will cover five main skills that former journalists bring to a content marketing team. These include their ability to find compelling and informative angles on any topic; their ability to build and nurture relationships with sources and clients; their well-honed writing skills; their ability to turn around quality content on a tight deadline; and their ability to learn quickly and write intelligently about a wide range of subjects.


Bridget Manley


  • journalism
  • content marketing
  • writing
  • copy writing