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Idea from Kelly Vo

Kelly Vo

Title

What the Presidential Candidates Can Teach Companies About Branding

Summary

At the moment, "Make America Great Again!" and "I'm with Her" are two of the most powerful brands in the U.S. Whether you've been impressed by the campaigns or not, the elections are a marketing spectator sport that can teach your company some valuable lessons about branding and messaging. In the article, we'll discuss the 5 biggest takeaways for your business: the need for a cohesive message, hashtags for the win, relatability and authenticity are key, simple is best, and experimenting works.

Author

Kelly Vo

Keywords

  • branding and messaging
  • Links

  • http://www.forbes.com/sites/kimberlywhitler/2016/07/24/branders-in-chief-the-role-of-branding-in-the-clinton-v-trump-presidential-election/#796f8a8217a2
  • https://www.entrepreneur.com/article/280046