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Defining Your Brand: Where Do You Stand?
"Simply put, your brand is your promise to your customer. It tells them what they can expect from your products and services, and it differentiates your offering from your competitors'. Your brand is derived from who you are, who you want to be and who people perceive you to be." -Entrepreneur This blog will be about the importance of brand identity, and how your brand's position in the market will influence your consumer based on its' reputation compared to leading competitors.