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Idea from Joe Michalowski

Joe Michalowski

Title

ABM Personalization--Are You Going Far Enough?

Summary

When we say personalization, it could be easy to get caught up in the idea of using names when addressing prospects. Account-based marketing personalization must go deeper than this. In this post, we can build off of last year's personalization blog post and put it in an ABM context.

Author

Joe Michalowski

Links

  • http://www.curata.com/blog/relevant-content-account-based-marketing/
  • http://mktr2mktr.com/3-simple-non-creepy-marketing-personalization-tips/