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Idea from Michael Brown

Michael Brown


5 Vanity Marketing Metrics You Shouldn't Care About Anymore


Data-driven marketing has given us a wealth of new metrics to analyze. That's good. It's also made some of our old metrics completely obsolete. That's bad. It's especially bad when marketers still cling to them, despite the lack of actionable insight they provide. This post would cover some of these "vanity" metrics and discuss why they should be ignored.


Michael Brown