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There's Validation in Feeling Uncomfortable in Marketing
There's a real danger in growing complacent with your marketing efforts. Buyer attention is constantly evolving, so the product-focused advertising you ran 10 years ago won't necessarily deliver results today. Marketing strategies have to be flexible today--if you're uncomfortable, you're probably breaking the mold and getting ahead of the curve. This post will discuss the difference between comfort and discomfort in marketing strategy.