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The Evolution of Marketing: A Difficult Relationship with History
Marketing has an interesting relationship with history. On the one hand, companies that rely too heavily on marketing strategies that used to work risk falling behind the pack. But on the other hand, today's marketing trends are often rooted in the same behavioral trends that have persisted for years. In this post, we'll talk about adapting to the evolution of marketing by balancing historical behavioral trends with the future's marketing channels.