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Idea from Joe Michalowski

Joe Michalowski

Title

Content Used to be King—Now Customer Experience Reigns Supreme

Summary

When marketers started to get on board with content marketing, content was king. Delivering valuable content to your target audience is still critical, but now companies are differentiating themselves through customer experience. The problem is that so many companies aren't leveraging voice of the customer (VoC) to understand the needs/wants of customers. This post will discuss the importance of VoC and proper implementation.

Author

Joe Michalowski

Links

  • http://www.mycustomer.com/community/blogs/matthew-dunn/customer-experience-is-king-but-marketers-still-struggle-to-understand
  • http://www.cmo.com/opinion/articles/2016/3/29/the-real-value-in-voice-of-the-customer-the-customer-experience.html#gs.ASJL3pI