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Idea from Joe Michalowski

Joe Michalowski

Title

Inbound vs. Content Marketing—Does It Really Matter?

Summary

You can trace the (sometimes heated) debate between inbound and content marketing back to around 2010. While those who coined the term vied for positioning amongst marketers, practitioners were left to wonder which approach was best. In this post, we'll discuss the subtle differences between the two and explain why, ultimately, the debate doesn't matter because the underlying motivation behind both methodologies is the same.

Author

Joe Michalowski

Links

  • http://contentmarketinginstitute.com/2010/11/content-strategy-vs-content-marketing-vs-inbound-marketing/
  • https://www.thesaleslion.com/inbound-vs-content-marketing-compare-hubspot/