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Idea from Michael Brown

Michael Brown


They Don't Fall for Fluff: Why B2B Tech Leaders are the Most Skeptical Buyers


Selling and marketing to B2B decision-makers is a double-edge sword. On the one hand, successful deals with these personas are often highly lucrative. On the other hand, you won't find a more skeptical audience for your marketing messages. This post would cover the reasons why B2B tech leaders are so skeptical (and why they should be) as well as tips to overcome their cognitive biases towards marketing with expert content.


Michael Brown


  • b2b marketing
  • b2b sales