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Will an Online Sales Tax Ruin Your Competitive Advantage?
In the "Online Sales Tax Showdown" white paper, there are a few sections about the effects online sales taxes have had on Amazon. While some eCommerce companies might think they have a competitive advantage on price because they don't pay a sales tax, research shows price may not have that much of an impact. In this post, we'll talk about differentiating through customer experience rather than worrying about the online sales tax debate.