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Idea from Joe Michalowski

Joe Michalowski

Title

Freelance Writer Management Lessons from the Failure of the DeLorean Motor Company

Summary

John DeLorean left General Motors for the creative freedom of his own car company in 1975. He expected creativity to breed innovation; but his company lacked organization and structure which caused delays, disputes, and the company's eventual failure. Freelance writers offer content marketers a creative pool to draw from, but failing to put systems and guidelines in place to direct that creativity and organize content delivery will result in a similar failure for your content strategy.

Author

Joe Michalowski