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Idea from Samantha McNesby

Samantha McNesby

Title

Are you Overlooking your Repeat Customers in your Marketing Strategy?

Summary

A retained customer offers an excellent return on your marketing investment; research shows that repeat customers spend more per sale and require less of marketing investment to stay happy. This high spending group is often overlooked in favor of acquiring new business. A look at how repeat customers help your business and why it pays to court these buyers.

Author

Samantha McNesby

Keywords

  • marketing strategy
  • b2b
  • retention
  • customers
  • inbound
  • loyalty