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The Persistence of Messaging—How Chat Has Become the Universal Experience
There was a time when AOL Instant Messenger dominated consumer attention. As voice and video capabilities advanced alongside social media, instant messaging started to lose attention. However, now that mobile has essentially taken over the world, it's becoming clearer that messaging is the universal consumer experience. In this post, we'll discuss the persistence of messaging platforms and explore the context of consumer attention shifting from social media to direct messaging.