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Idea from Joe Michalowski

Joe Michalowski

Title

Trunk Club—How One Company Is Owning Its Customer Experience

Summary

In the content marketing world, there's a saying that you shouldn't build your house on rented land. That is, don't rely solely on a platform like Facebook or YouTube to build your audience—use them to draw an audience into your owned platform. This idea is permeating all industries as companies realize that surviving digital disruption means differentiating through customer experience. In this post, we'll talk about how Trunk Club is leading the charge in terms of owning customer experience.

Author

Joe Michalowski

Links

  • https://www.youtube.com/watch?v=r0Mw9MJL_MU&feature=youtu.be
  • https://layer.com/customers/trunk-club