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Analytics: Like a Flame to a Moth?
Moths are inexplicably attracted to flames. The warmth, light, and beauty of a flickering ember draws the moth into a dangerous dance. Analytics tug at marketers in the same manner. The allure of analytics can be equally detrimental. Yet, there is one disparity between the moth and the marketer: marketers need analytics. Tracking the right metrics can keep a marketer from getting burned.
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