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Idea from Elaine Coe

Title

SMART and Scannable Content

Summary

In a world where 59% of links shared on social media go unclicked, what's a content writer to do? Craft SMART, scannable content! In this post, I will discuss sounding smart vs. creating SMART content; why different types of content are more successful than others; and how to optimize your content to be SMART, scannable, and effective.

Author

Elaine Coe

Keywords

  • content optimization
  • writing
  • blogging

    • Links

  • http://www.chicagotribune.com/bluesky/technology/ct-share-this-link-without-reading-it-ap-bsi-20160618-story.html
  • http://www.forbes.com/sites/briansutter/2015/12/18/the-most-overlooked-factor-of-content-marketing/#3ddb1ce97c00
  • https://hbr.org/2016/10/stop-trying-to-sound-smart-when-youre-writing
  • https://www.projectsmart.co.uk/smart-goals.php
  • https://www.quicksprout.com/2014/04/14/how-these-15-types-of-content-will-drive-you-more-traffic/
  • https://www.quicksprout.com/2016/10/31/the-step-by-step-guide-to-creating-scannable-content/