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Idea from Michael Brown

Michael Brown


Trading Places: Why Marketing and Sales Should Swap Jobs (At Least For a Day)


The disconnect with marketing and sales is well-documented, as are the negative effects it can have on a brand. One way to bridge this gap is by requiring them to (temporarily) trade places. Have your sales team write content, manage social and analyze metrics. Have your marketers make sales calls and give demos. Has this ever been done? And did it work? The answer yes. This post will be written based on my personal "job swap" experience at my last company.


Michael Brown