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Great Ideas Have Lonely Childhoods (Just Ask Marketers)
It's been said that the more disruptive the idea, the less people will understand it at first. While this is certainly true for products and services (e.g. Uber), it's also true for marketing. Today's most popular tactics were once considered to be fringe, bordering on stupidity...but they eventually became the norm. This post will take a look at their humble beginnings and will reinforce the importance of risk-taking in marketing.