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Idea from Michael Brown

Michael Brown


The NFL Has a Ratings Problem. Here's What Marketers Can Learn From It.


It's no secret that the NFL has seen its TV ratings plummet this year. The experts attribute this to the election, as well as a decline quality of play. The question now is...well...what now? Is this a problem that marketing can fix? Yes and no. Using the NFL as an example, I'd like to write a post about when marketing can be expected to turn around a company or product (and when it can't).


Michael Brown


  • http://www.forbes.com/sites/maurybrown/2016/11/15/heres-the-real-reasons-why-nfl-tv-ratings-will-continue-downward/#31f1ac087f18