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Actionable Account-Based Marketing: 5 Key Processes for Targeting B2B Tech Buyers
If your organization doesn’t have the tools and insights necessary to accurately identify, track and engage with in-market accounts, your account-based marketing will never be actionable. This detailed whitepaper will help enterprise marketers develop the processes necessary for targeting B2B tech buyers using a multi-touch, account-level approach. It will cover: Identification Ranking/Scoring/Eliminating ABM Waste Insights/Contact Info Integrating Content Marketing TechTarget Instant ABM