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Idea from Jillian Richardson

Jillian Richardson


The 5 Top Takeaways from IBM's Email Marketing Study


IBM recently released their Email Marketing Metrics Benchmark Study for 2016. It reveals the data behind the world's best marketing programs. While that might not sound particularly sexy, it's valuable info-- competitor data can be scarce when it comes to email campaigns. Of course, you don't want to parse through 34 pages of numbers in order to come up with the key takeaways. So, without further ado, here are the best ways to pump up your email game.


Jillian Richardson


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