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The 5 Top Takeaways from IBM's Email Marketing Study
IBM recently released their Email Marketing Metrics Benchmark Study for 2016. It reveals the data behind the world's best marketing programs. While that might not sound particularly sexy, it's valuable info-- competitor data can be scarce when it comes to email campaigns. Of course, you don't want to parse through 34 pages of numbers in order to come up with the key takeaways. So, without further ado, here are the best ways to pump up your email game.