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The Value of Diversifying Content
This article will speak to mid-level marketing managers tasked with developing content strategy as well as start-up founders and marketers looking to develop a strategy. Both seasoned marketers and novices can get caught up in creating one type of content - be it long-form written content, short videos, or listicles. I will discuss how delving into different types of content can be an inexpensive and important experiment to expand a brand's authority and expand the audience.