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The Strengths and Weaknesses of Adopting Content Marketing
With 83% of businesses using content marketing, most marketers will tell you how much it benefits your business – but that’s not the whole story. While there are some major upsides to adding content to your marketing strategy, you will also run into some weaknesses. This blog will discuss both sides of the equation and conclude with the takeaway that content doesn’t work unless you have the right capabilities and integrate it with your overall marketing strategy.