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5 good reasons for testing your email campaigns
It's widely understood that an email marketing campaign that uses best practices will always outperform a campaign that doesn’t. However, the process shouldn’t end with design. It's critical to test your campaign components to determine which ones pull the best results for you. It may seem like unnecessary work at first, but you might be surprised at how a few tweaks can make the difference between a satisfactory campaign and one that really performs. Let's talk about 5 reasons why.