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Idea from Kelly Vo

Kelly Vo

Title

7 Tactics To Improve Your Account-Based Marketing Process

Summary

In 2015, a SiriusDecisions study found that 92% of B2B marketers worldwide believed that ABM was "extremely" or "very" important to their marketing efforts, yet ABM can be hard to wrap your head around. The core idea behind ABM is to build relationships and this means there are a few critical tactics you need to implement. 1) Retargeting 2) Sales Offers 3) Personalization 4) Social Intelligence 5) C-Level Campaigns 6) Contacts List 7) Email

Author

Kelly Vo

Keywords

  • account-based marketing
  • marketing tactics
  • Links

  • http://www.cio.com/article/3097196/cmo-role/5-things-need-to-know-about-account-based-marketing.html