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Idea from Kelly Vo


7 Tactics To Improve Your Account-Based Marketing Process


In 2015, a SiriusDecisions study found that 92% of B2B marketers worldwide believed that ABM was "extremely" or "very" important to their marketing efforts, yet ABM can be hard to wrap your head around. The core idea behind ABM is to build relationships and this means there are a few critical tactics you need to implement. 1) Retargeting 2) Sales Offers 3) Personalization 4) Social Intelligence 5) C-Level Campaigns 6) Contacts List 7) Email


Kelly Vo


  • account-based marketing
  • marketing tactics
  • Links

  • http://www.cio.com/article/3097196/cmo-role/5-things-need-to-know-about-account-based-marketing.html