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Idea from Michael Brown

Michael Brown


Is Content a Competitive Advantage? (Guest Post)


In the realm of product marketing, it's standard practice to evaluate your brand against the competition in terms of features, price and market share. But what about content? Should you also be looking for weaknesses to exploit based on the publishing habits of your rivals? Of course! Surprisingly, few brands adopt this mindset. In this post, I wanted to explore the notion of content as a competitive advantage; what it means, why it matters and how to re-frame your content strategy accordingly.


Michael Brown


  • content
  • competitive research
  • product marketing