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Idea from Michael Brown

Michael Brown

Title

Is Content a Competitive Advantage? (Guest Post)

Summary

In the realm of product marketing, it's standard practice to evaluate your brand against the competition in terms of features, price and market share. But what about content? Should you also be looking for weaknesses to exploit based on the publishing habits of your rivals? Of course! Surprisingly, few brands adopt this mindset. In this post, I wanted to explore the notion of content as a competitive advantage; what it means, why it matters and how to re-frame your content strategy accordingly.

Author

Michael Brown

Keywords

  • content
  • competitive research
  • product marketing