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Idea from Geoffrey Craig

Geoffrey Craig

Title

What Omni Channel Means For Customer Engagement In 2017

Summary

The reason Omni-channel marketing is more than a buzzword is down to the literal truth of the term. Omni-channel is like a sales funnel in higher dimensions; it handles data in parallel and series. That means all channels and the before during and after of the sales process. Cloud-based services such as Salesforce integration promote efficiency. Conclusions: What would have once only been a capital cost can now switch out with subscriptions for efficient processes.

Author

Geoffrey Craig

Keywords

  • Gamification
  • customer engagement
  • Links

  • https://www.entrepreneur.com/article/250833
  • http://www.forbes.com/sites/deborahweinswig/2016/11/10/singles-day-retailtainment-supersedes-discounting/#75077670b044
  • http://www.marketingprofs.com/articles/2016/31098/five-small-business-marketing-and-retention-trends-ideas-for-2017
  • http://www.forbes.com/sites/gartnergroup/2016/11/15/gartners-top-10-strategic-predictions-for-2017-and-beyond/#62f8c06430d0