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What Omni Channel Means For Customer Engagement In 2017
The reason Omni-channel marketing is more than a buzzword is down to the literal truth of the term. Omni-channel is like a sales funnel in higher dimensions; it handles data in parallel and series. That means all channels and the before during and after of the sales process. Cloud-based services such as Salesforce integration promote efficiency. Conclusions: What would have once only been a capital cost can now switch out with subscriptions for efficient processes.