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Idea from Andrew Sanders

Andrew Sanders

Title

The Rise of the Micro-Influencer Market

Summary

Marketers have always known about long-tail keywords: lengthy, highly-specific phrases that will always bring a steady small amount of traffic—and which are easy to rank in. This same philosophy is driving the idea of "micro influencers." There are individuals—usually with less than a thousand followers—who are being tapped to represent gigantic brands.

Author

Andrew Sanders

Links

  • https://www.buzzfeed.com/leticiamiranda/instagram-advertisers-switch-from-celebrities-to-microinflue?utm_term=.grRJnvr6m#.ekKlzm8Ja