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Account-Based Marketing Matches Strategy To Both Ends Of The Scale
In 2017 marketers will experience a growing tension between efficiency and creativity, as the competition and technology force them to fight harder to capture the attention and interest of their audiences. Account-based marketing will become increasingly data-driven and specific in the targeting of segments. Conclusions: Brands that draw on account-based marketing and data-driven marketing will have the edge on those that are more conservative in their methods and mindsets.