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Idea from Isabella Sansone


Filling the Funnel: From Prospect to Purchase


"With the new buyer it is important to note that your marketing efforts don’t end once a new lead comes into your system – what we call Top of the Funnel (TOFU) marketing. Many companies do a good job at generating leads, but the problem is that most new leads are not ready to buy yet."-Marketo this blog will be about filling the sales funnel and how marketers can turn prospects into leads that result in a purchase.


Isabella Sansone

Industry Category

Find writers and ideas in Business


  • Lead generation
  • marketing
  • sales funnel
  • prospect
  • customer
  • digital marketing
  • Links

  • https://www.marketo.com/lead-generation/