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Filling the Funnel: From Prospect to Purchase
"With the new buyer it is important to note that your marketing efforts don’t end once a new lead comes into your system – what we call Top of the Funnel (TOFU) marketing. Many companies do a good job at generating leads, but the problem is that most new leads are not ready to buy yet."-Marketo this blog will be about filling the sales funnel and how marketers can turn prospects into leads that result in a purchase.
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