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Idea from Mark Heidelberger


The Three-Act Structure as a Marketing Tool: Why It's Not Just for Movies and Plays


The three-act structure has been used for ages to detail the beginning, middle and end of a fictional story, setting up characters, their problems, the conflicts that ensue and the resolution. However, marketers who are trying to engage an audience might do well to learn the basic tenets of this storytelling model, which if applied effectively, can have exactly the same impact on a potential customer in the marketplace as on a movie-goer.


Mark Heidelberger

Industry Category

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  • three-act-structure
  • storytelling
  • content-marketing
  • narrative
  • story-structure
  • marketing-models
  • story-models
  • Links

  • http://www.elementsofcinema.com/screenwriting/three-act-structure/