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The importance of colour in brand creation
A 600 word piece on the importance of understanding the effects of various popular colours when creating a brand image or website. Will focus on a series of primary colours and the qualities of these/what they convey to consumers. Will then discuss current trends in colour, touching on the Pantone Colour of the Year 'Greenery', and some tips on how to know which colour is the right one for your own unique brand.
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