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Idea from Patti Podnar


What brands wish content writers knew


Writers tend to approach their work as an art form -- where a beautifully written piece of content exists primarily to be admired as such. What a lot of writers don't understand is that they're selling a product their customer will use in a specific way. Outsourcing content creation would go a lot more smoothly if more writers understood some basic truths of business.


Patti Podnar

Industry Category

Find writers and ideas in Business


  • content
  • writing
  • outsource
  • marketing
  • business