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Idea from Patti Podnar


What really matters when vetting a content writer?


There's a lot of advice out there about how to hire a good writer, but most of it is pretty generic -- primarily focusing on industry experience, which is often completely irrelevant. Some of it is good, but some of the things the "experts" tell you are important....really aren't important at all. And "important" means something different for everyone. How do you decide what really matters when hiring a writer, and how do you go about finding a writer who meets those needs?


Patti Podnar

Industry Category

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