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Idea from Jonathan Crowl

Title

What's A MarTech Stack, And Why Does Your Company Need One?

Summary

This article will introduce the concept of the martech stack to business leaders and decision-makers, explaining the importance of this strategic concept and offering guidance in how to create one for any organization, regardless of industry.

Author

Jonathan Crowl

Industry Category

Find writers and ideas in Business

Keywords

  • marketing
  • marketing technology
  • martech
  • martech stack
  • b2b marketing
  • Links

  • http://adage.com/article/digital/martech-stack/308976/
  • https://martechtoday.com/library/marketing-stacks