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Creating Content Isn't Enough: Why Every B2B Company Needs a Distribution Strategy
With so many brands and publishers creating content in hopes of reaching an audience, it isn't realistic to expect that published content will find its own organic audience. No matter how great that content might be, companies still need to develop a distribution strategy that leverages social, email, sponsored ads, and other channels to reach a targeted audience and generate positive ROI. This article will make the case for content distribution and offer tips on how to plan your strategy.
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