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Delivering Value-Based Healthcare Stories in Today's Healthcare Ecosystem
The perceived value of pharmaceutical products has shifted from clinical attributes to economic and public health benefits. Today, ACO's (Accountable Care Organizations) and other reimbursement models give rise to the need for pharmaceuticals to deliver and emphasize patient wellness over individual episodic care. The definition of value is more diverse, and pharmaceutical companies need to provide value stories that are tailored to the specific needs of organized customers.
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