nDash.com is a content creation platform that provides brands and agencies with access to the world's top freelance writers.

Idea from Kristin Grages

Title

Why Retailers Should Care About The TaskRabbit Acquisition

Summary

IKEA announced this week their acquisition of TaskRabbit, the platform for hiring people to build your IKEA furniture. This is just the latest example of the major shifts retailers need to make if they hope to survive the next five years. As retailers struggle to gain traction with millennials, they need to find a way to convince people to buy anywhere beyond Amazon. With the acquisition as a news hook, this article looks at the omnichannel marketing needs of today's retailer.

Author

Kristin Grages

Industry Category

Find writers and ideas in Business

Keywords

  • marketing
  • omnichannel marketing
  • retail marketing
  • Links

  • https://techcrunch.com/2017/09/28/ikea-buys-taskrabbit/