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Idea from Kristin Grages


Why Retailers Should Care About The TaskRabbit Acquisition


IKEA announced this week their acquisition of TaskRabbit, the platform for hiring people to build your IKEA furniture. This is just the latest example of the major shifts retailers need to make if they hope to survive the next five years. As retailers struggle to gain traction with millennials, they need to find a way to convince people to buy anywhere beyond Amazon. With the acquisition as a news hook, this article looks at the omnichannel marketing needs of today's retailer.


Kristin Grages

Industry Category

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  • marketing
  • omnichannel marketing
  • retail marketing
  • Links

  • https://techcrunch.com/2017/09/28/ikea-buys-taskrabbit/