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Applications of Artificial Intelligence in B2B Marketing
The world of digital marketing has undergone tremendous changes in recent years buttressed by the explosive growth and latest innovations in the software and tech industry. This has created a number of opportunities, the most exciting being the gradual introduction and use of A.I technology in marketing practices. In this article, we will focus majorly on the use of A.I and machine learning in the following areas: - predictive analysis, personalization, propensity modelling, and lead scoring.
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