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Sales Enablement: What Happens When Sales and Marketing Are Aligned
The goal is the same: increase sales for the business. Yet, many times marketing and sales departments have a big disconnect when it comes to the strategy of getting there. Too often it’s easy to point fingers at the other group when leads are lost and sales figures aren’t met. This disjointed arrangement doesn’t have to continue and there are several benefits when marketing and sales enjoy a smooth alignment.
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