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How To Effectively Execute a Content Marketing Strategy For Your Startup


Content marketing is great for startups -- it's cost-effective and can easily be scaled up or down based on needs and budget. However, getting started can be overwhelming. This article will discuss how to set a solid foundation by defining objectives, creating buyer persona, understanding customer lifecycle, creating a content map, and assembling a team so you can be in front of the right audience, in the right place, at the right time, and with the right message.


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  • https://neilpatel.com/blog/content-marketing-for-startups-entrepreneurs/
  • https://searchengineland.com/content-mapping-search-optimization-buyers-journey-242735
  • https://blog.hubspot.com/marketing/buyer-persona-research
  • http://contentmarketinginstitute.com/developing-a-strategy/